The .earth project is an attempt, marked by a professional reorientation of the movement’s central aesthetic marketing approaches, to formally introduce a proper community building platform in the form of a modified 4chan clone, as well as a variety of other web resources, such as a wiki (dokuwiki), a high capacity mumble server, an easy to use HTML5 enabled IRC server, a self-hosted taiga.io instance, a gitea repository, a self-hosted nextcloud server and many more. These resources are being developed to be visibly interchangeably accessible. Emphasis is placed on best-practice and efficient implementation of these services, which are nearly all encapsulated by a cohesive CSS theming effort, thoroughly being developed to envision the movement’s alignment with technology, and the open source crowd, while not isolating, rather providing an inviting flair, to potential followers not as directly familiar with these interests. (and yes, there is both a light and dark theme)
The team includes professional graphic designers, with the first completed step being an entire painstaking redesign process of the movement’s logo, elevating the outward appearance to an intelligently sharp, easily recognizable icon, while attenuating associations with poor design choices and pseudo-scientific “slacktivism”.
While this is a bare-bones description, let it be said, that there is a strong appeal, not only to a self-educating and inviting approach to communities involving technology, hacking and open source culture, but also to art and storytelling as well. Zeitgeist Moving Forward opens with perhaps one of the most appropriate quotes to be highlighted in our generation: “In a decaying society, art, if it is truthful, must also reflect decay. And unless it wants to break faith with its social function, art must show the world as changeable. And help to change it.” — Ernst Fischer In this spirit, while perhaps not obvious to everyone, it could be noted that memetic associations with the Japanese artform anime, currently underpin many of the Internet’s subcultures and younger generations. Consider this when examining works such as Nausicaä of the Valley of the Wind.
This project is still under heavy development, with every element progressing equally, hence more information can currently be found in the .earth Telegram group or at this website once the team is ready to reveal more content.